Hashtagitude

Influencer Marketing: Old Dog, New Tricks.

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Influencer Marketing has erupted in the wake of social networks. Is this wave simply a new trend or a bonafide marketing strategy? Ehh, it’s too new to call. However, we will provide helpful strategies and tips to increase your brand’s “influence”.

Disclaimer- influencer marketing is not a new concept: Helene covered some basics of Influencer Marketing on #MarketingMonday. In short, Influencer Marketing is when brands partner with social media and internet personalities to increase reach and credibility.

Today, consumers have tremendous ability to control their entertainment. The internet has allowed its users to siphon out unwanted content in their everyday life. For 47% of online users, that unwanted content is advertisements. This recent influx of adblocker software has advertisers scrambling for a solution around this problem.

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WeChat and the Potential of Apps

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Is WeChat the future of social networking apps? Many of you use apps in your daily lives; in fact, 90 billion were downloaded in 2016. Personally, I use Google Maps daily to check bus routes. In addition to apps, social media is consistently increasing in popularity: Instagram for the pictures; Snapchat for the creeping; Facebook for the fake news; and Pinterest for appreciating how untalented we are. Who wants to waste the precious 3 seconds it takes to bounce around to each one of these apps, though? Not me, but I just don’t know it yet.

As the technology behind these all-purpose apps increases, so will the general public’s desire to own one. Apps with a tremendous array of features are steadily growing in popularity within the US. One savvy company-in particular, Facebook-has caught wind of this trend. That shouldn’t be surprising. Facebook’s success can usually be attributed to showing up to the party early. The question is: is Facebook inviting us to party or stubbornly dragging us along?

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3 Father’s Day Facebook Campaigns

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Father’s Day, like most holidays, has awesome potential for social media campaigns: this time of the year is always a fun time to engage with your audience. Holidays provide unique opportunities to create memes, play with puns, get artistic, and share a story. Google Trends is already seeing an uptick in searches for the term “Father’s Day”. Let’s couple that with last year’s estimated $14.3 billion spent on Father’s Day gifts in 2016 alone. It wouldn’t be a bad idea to engage with your readily available audience through Facebook.

Extra Mile

The goal for your campaign can be anything you’d like: brand awareness, increase site traffic, promotions, or contests. First, it’s important to have your other stuff in order before you launch your campaign. We advise you to get a head start in developing a solid digital marketing strategy/campaign, so here’s your homework:

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How Fake News Affects Digital Marketing

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What is “fake news”?

Fake news: we’ve all heard about it and have probably (at some point) fell victim to it. Whether it oozes from TV, print, or social media, controversy sells. Fake news, although difficult to encapsulate, can be summed up as the purposeful spread of fake or sensationalized stories presented as fact. This isn’t a new phenomena (surprisingly!) but digital media has definitely added a new twist. Consequently, with its enormous commercial access, social media has taken the brunt of this criticism.

Fake news has been disseminated by special interests groups, backed through political or financial gains. Sensationalized stories garner massive amounts of attention and clicks, yielding amazing results in the short term. An article drenched in “alternative facts” can mislead audiences into a sharing frenzy, spreading that content throughout the web.

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#MarketingMonday - New Updates to Facebook’s Algorithm & How They Can Affect Your Business

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Dang, Facebook’s at it again with the algorithms. On this week’s episode of #MarketingMonday, Helene explores three recent changes in how Facebook prioritizes content on their Newsfeed and what that means for future postings. Here’s a pro-tip: be AUTHENTIC!

The Pros & Cons of Social Media Scheduling Tools

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Everyone can pretty much agree that humans don’t have eight arms-well, at least we can hope. With that being said, having eight arms would be pretty helpful considering there are so many social media services out there, you’d need eight arms to control them all. Luckily, there are now social media scheduling tools (such as Buffer, Hootsuite, and Sprout Social) to help people alleviate their workflow.

Social media scheduling tools won’t fix all your social media woes, though. Today, we are going to discuss the pros and cons of social media scheduling tools:

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Why Social Media Automation Can Be a Bad Idea

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With social media being all the rage lately, people are now utilizing different social media sites like Instagram, Facebook, and Twitter for their business. This is a smart way to streamline your marketing and get the word out about your company. The newest trend with businesses is social media automation. Automation is “the technique, method, or system of operating or controlling a process by highly automatic means, as by electronic devices, reducing human intervention to a minimum,” With everything in life, there are pros and cons. With automation, there seems to be more cons than pros.

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Stop! Social Media Marketing is NOT a Waste of Your Time and Money

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With social media being relatively new to the marketing world, we understand the apprehension and resistance from small businesses to try out this medium. Many small businesses continue to believe that social media isn’t worth investing into compared with traditional marketing outlets. However, social media marketing is only a waste of your time and money if you handle it improperly.
With that being said, we will address some of the most common concerns we hear and let you know exactly why (and how) social media marketing is worth your time and money.

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